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Now, let’s understand how Lead Magnets fit into CVO.The Lead Magnet is the entrance into your marketing funnel and, therefore, provides the highest leverage point.

Let’s look at a very well executed Lead Magnet from online marketing guru Eben Pagen for his famous program. you would get the “pay off” for the Lead Magnet below.Pin the CVO Process document to the wall next to your workstation.Every time you lose your way with your Lead Magnets (or any other marketing tactic) look at the CVO Flowchart document.In the next step you’ll learn more about Lead Magnets and see some examples.The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information – usually an email address. Any decent email software can build a form where contact information can be entered and saved for your follow-up marketing.

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